During the design, a vision statement was developed as follows: "Our picture is a vibrant downtown reminiscent of the past, but looking to the future. First, we want to put people back into the picture--lots of people-sitting, chatting, strolling. We want people in the streets days, nights, weekends. To attract people we draw in movie theaters, businesses with open doors, music, clean streets, kids, beautiful buildings, monument, trees and landscaping. Our downtown smells of water fountains and delicious foods. Our downtown is the heart and soul of Bentonville." 

The final scheme delineates proposed improvements to the Square. Key features include new pedestrian surfaces for walking and public functions as well as safe pedestrian crossings at street corners. Streets have been reconfigured to provide a simple traffic pattern which provides much needed traffic calming. Several parking spaces around the square were taken out to provide photographic opportunities in front of the Walton Museum. Street trees, lighting and other amenities have been provided to stimulate visual interest within the square. Large areas of turf will provide open space for numerous public functions.

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